Email marketing is the most potent and effective mode to grow your business and engage a large number of audience. As it is the direct and personal means to communicate your customers at the right time in the most elegant possible manner. Email marketing is an excellent choice for getting higher email marketing ROI (Return on Investment) in a short time. It is said to be the top marketing channel concerning ROI as compared to other marketing schemes. A well-known report by the direct marketing association says that email marketing yields approximately 4300 percent ROI for US businesses.
Now let’s explore this topic even more and see the five most significant ways to increase your email marketing ROI.
1. Focus on Building Large Email list
Each marketer knows it very well that an email list is the most precious asset to a business. However, few keep attention on building one. If you are not concentrating much on making an email list, then you must have to transform your approach instantly. As it’s hard to get the audience on your website or it’s even more difficult to convert them on their first visit. One of the surveys says that 98 percent of traffic doesn’t turn on the first visit. Although it doesn’t mean that you can’t convert them, later on, you can do this by giving importance to your subscribers till they’re on your email catalog.
Email marketing is even responsible for 7% of overall e-commerce transactions. Hence it can be a smart business tactic to keep raising your email list because more email addresses result in more conversions. Here the question is- How you can impel more email sign-ups? Showcase an email sign-up bar at the pinnacle of your site, or you can take benefit of an opt-in and exit-intent popup to capture the email addresses of visitors. But ensure that your sign-up procedure is fast and easy so that massive people can sign-up at first without thinking much.
Popups are the easiest and favorite list building technique if done right. Now let’s understand how to make popups successful, i.e., don’t show popups to every visitor who comes to your website. You can display popups according to the time spent by a guest to your site to make sure that you don’t irritate your visitors. And don’t target every visitor with the same popup keep it different for the new and repeat visitors, i.e., put some creative idea. In this manner, you can capture the email addresses of those visitors who are interested in your website.
2. Include Videos
Incorporating videos in email marketing is still somehow a new approach as most of the customers love to watch videos about product or service instead of reading about the same. One of the facts declares that 500 minutes of video is uploaded on YouTube every day. As a result, it is estimated that videos in e-mail marketing messages can enhance click-through rates thrice and thus, boost up a company’s ROI by 40 percent. But you should have to remember one thing that there is one obstacle. That is video playback don’t work out with a few email systems because of compatibility issues.
However, you can over this matter by inserting a GIF in your email messages with a push button that appears similar to a video player one. And when the reader strikes the play button, they will be redirected to a landing page having embedded video. While doing this, you have to keep two key points in your mind, i.e., change the setting as auto-play once the reader is forwarded and another one is to have a clear CTA (call-to-action) at the lower end that redirects the client to their further step.
3. Send Mobile Friendly Emails
Implement Best email marketing campaigns that are optimized for mobile users because if you are not doing so, you are losing a vast sector of your business market. A big survey elaborates that 37% of B2C (Business to Consumer) businesses have a mobile-friendly site but doesn’t have mobile-friendly promotional emails. As 61 percent of emails are opened on mobile devices, and 70 percent of mobile buying choices are affected by promotional emails.
Therefore it’s vital to design mobile-friendly, actionable promotional emails. Just follow these email marketing tips to make your emails attractive and mobile-friendly: – firstly optimize your subject, text, videos or images to render correctly on smartphones. Secondly, pay concentration to the size and placement of your CTA for mobile devices like your primary CTA ought to come into view at the top.
4. Maintain your Emails Away of the Spam Trap
About 20 percent of your marketing emails are not reaching to the subscriber’s inbox for example: – if you have 60k subscribers, then it denotes that 12k of them will never get a chance to check your emails. Here poor delivery rate is equal to poor conversions as well as it should influence your email marketing strategy for a long time. If your emails continue to go to the spam folder, then there will be more probability of your IP (Internet protocol) address getting blocked. If you don’t want this to happen any more then consider some useful things to have your email outside of the spam folder:-
- Build your email list in place of purchasing them
- Refresh your IP address before sending emails
- Don’t use a subject line with words that trigger spam filters
- Ask receivers to include you to their address book and clean your list on a regular basis
5. Proofreading is a Must before Sending
Emails have a bulky number of audiences as well as it will impact your business utmost so why don’t you do a thorough analysis of the whole email, i.e., from CTA buttons to subject lines. Same as for more extended content, i.e., many eyes should be on the email before it is sent to the ample. For example- A/B testing this type of testing will give direct insight into imagery, language or style that resounds preeminent with your spectators. After some rounds of detailed testing, you will be capable of writing and sending emails that you already know your audience will like a lot and get better email marketing ROI in the process. At last, if you need to discover more about how to improve email marketing ROI, you can even download an online email marketing guides from the cloud.