Growing online businesses is a little complex task these days because of the competitive market, but if you want to do an online store, then you must have to know about useful Digital marketing strategies. An excellent survey says that there are thousands of folks or small businesses who don’t know where to begin when talking about online marketing.
Firstly let’s discuss in short – What is digital marketing? It is a way of promoting business mainly on the internet through any digital medium including mobile phones. Commonly it can say that it can be any action or methodology that can surely enhance your business and bring sales.
Now let’s elaborate on this topic even more and see which top ten strategies you can use to boost your business.
Table of Contents
AI and Machine Learning
Machine learning is the primary practical present artificial intelligence (AI) has given. As it processes a large amount of data, collects patterns in diverse data-sets and then makes predictions accordingly. These are algorithms capable of predicting customer behavior based on the almost limitless quantity of data.
As a result, it’s going to change the manner you do the whole thing in marketing. Now in 2018 machine learning is become accessible to everyone via drag and drop tools for example – Microsoft’s Azure, anybody can make machine learning algorithms without writing a couple of code.
These days’ big data has finally become the most effective marketing strategy for all size marketing teams and businesses. Most of the credits go to machine learning, and automation as the amount of data no longer limits you. Here the question is – What is big data?
It represents the large volume of data sets either it is semi-structured, structured or unstructured. The startups and small businesses are now getting their hands on enough data which is said to be a plus point for your business development.
Big data can be divided into six categories namely web mining, social media, search information, crowd-sourcing, transactional and mobile data.
Big data proffers great insight which can be used by the marketers to create improved marketing strategies. A direct advantage of this is that the businesses can build up superior content via these insights and hence target the initial requirement of the customer.
Receiving insights from big data necessitate the use of analytical tools so that the data can speak as well as provide precious insights. Well-Known research showcases the top uses for big data in digital marketing i.e.
- 29% to better comprehend customer insights.
- 18% to recover the supply chain.
- 16% to influence campaigns plus promotions.
Get a Responsive Website
As per GoDaddy’s previous survey, 60% of small businesses do not have a website although this percentage may be less now. Most of the small companies don’t care about a website because they think that it’s either too expensive to build one and time-consuming to manage one.
Without a site, your business is invisible to those trying to access it online. A mobile-responsive website is so significant for your business to expand and flourish especially at the moment when you know the fact that 60% of internet usage is happening on mobile phones.
If your business didn’t have a site that is mobile friendly and easy to discover by your probable customers, then you should have to start instantly.
Here will going to detail something about how personalization can work more effectively for digital marketing. Technology has now made it all possible to create entirely personalized experiences for users. However, the only problem is the General Data Protection Regulation (GDPR) which will come into effect on May 25.
Therefore it could become a little harder to gather the personal information you require to personalize the customer journey across multiple devices. Although if brands still desire to personalize individual user sessions as much as possible, they can do so for example as will already seeing with chat-bots.
Live Video Marketing
Live video marketing has become a widespread phenomenon in social media in current years. The popular social media sites like Twitter, Facebook, Instagram, and YouTube all support live video streaming. As per previous Cisco’s Visual Networking Index report streaming video is about 2/3 of overall internet traffic, and this ratio is likely to jump to 82% in 2018.
Consumer brands are leading innovations in live streaming right now however B2B brands can attain more via live webinars and automated webinar marketing strategies nowadays.
One of the Smart-insights research showcases that marketers still put content marketing as the only important strategy above machine learning, big data, etc. It’s true that you can’t have marketing without content, as content marketing itself focused on creating, distributing or publishing content for online targeted customers. Content marketing allows your business to reach up to the relevant audience that can convert into regular buyers.
Search Engine Optimization
SEO is the short acronym used for Search Engine Optimization it is said to be one of the cost-effective ways to develop your business. SEO can give your business website with free traffic as well as if you use effective SEO practices into your website marketing strategy you will surely see positive results in some time.
However, if you have a WordPress site, a powerful SEO plugin installation is mandatory such as Yoast SEO (It’s free) and SEOPressor Connect for additional site-wide on-page optimization alternatives
Add Business to Google Map
Businesses always want to get more online visibility the best way is to add/place your business to Google map(previous name Google places) to make sure that your customers can easily find you online. And they can even provide you valuable feedback for using your services, which will assist you to increase credibility and you can catch the attention of even more customers.
Influencer marketing is an excellent or effective tactic in the digital marketing world that has been last for very long when done in the right manner. But before proceeding further let’s understand – what is influencer marketing? It’s marketing that spotlight on having key leaders to impel your brand’s memo to the bigger market.
Here rather than selling straightly to a massive number of customers, you in its place motivate and hire influencers to get out the word for you. You can even use a few handy tools with your influence or outreach campaigns like InkyBee, BuzzSumo Influencers, Ninja Outreach and so on. If this information not enough for you, then you can also consider the Digital marketing tips guide for your requirement if necessary.
Email Marketing Sequences
It is the good sales funnel ever as these are the automated messages that go out to people once they subscribe to your listing. And use your email sequence to know your subscriber you have to be authentic and transparent. Utilize the email responses as well as clicks to segment your list for example if somebody clicks on a particular link tag that subscriber to market to them later.
Similarly, if someone buys tag them as a buyer because Identifying all this is huge for segmenting next thing is split test as it is the most important action that you must have to take. As you don’t have what will the future outcome for your business is until you pull the trigger and test it out.
It will allow you to identify what your spectators react to better, making you an improved communicator, and you can sell in a better way to your customers. Although if you want to know more about email marketing sequences than you can get in touch with a professional Digital marketing company.