Firstly let’s talk about- What is Content Marketing? It’s a kind of marketing approach that is focused on distributing useful or relevant content to a specific audience online for generating leads. Here the question is – How it is vital for your business? Content Marketing can build long-lasting relationships or trust among the audience and drives profitable customer action. As a result, your business expands brand awareness or popularity.
If you are doing content promotion for the first time then its very crucial that you have to plan an effective or successful Content marketing strategy initially to attract a large number of audience. A famous survey says that approx 28% business budget is spent on content marketing creating unique marketing strategies in use. So you have to look precisely, i.e. Are you working in the right direction for content marketing? What type of content marketing efforts you have to follow? If you are doubtful with your Content marketing strategy, then you must have to become familiar with these six facts about content marketing.
Fact 1:- Evergreen Content is the Real Key
Today audience loves the content that is long-lasting and remains fresh, relevant and helpful for a lifetime. However evergreen content needs to be examined once in regular interval to make sure that content is still in a new face. Evergreen content requires a lot of time and research that’s why it’s so compelling to attract readers hence engage the audience and enhance traffic. Some examples of common evergreen formats are as follows:-
- Product Reviews
- “How to” tutorials
- Industry definitions
Evergreen content is said to be the precious element of a first-class content marketing strategy for the web, but it can turn into more influential form when joint with SEO techniques. For example – wikipedia.com is one the best example of evergreen sites that resides in the top list of SERP (Search Engine Result Pages) most of the time. However, you need to remember a few tips while writing evergreen content, i.e. Pick an excellent content topic, avoid irrelevant data, be aware of dates and so on.
Fact 2:-Building Relationships with Brands is Prime before Customers
As a marketer, your prime purpose is to think about your organization’s bottom line, and you should have to fill the gap between your company and its audience. But here you have to work on building a friendly relationship before selling to the latter. Appreciate your target audience most pressing questions and utilize social media to give them with answers. For example, you can host a Facebook live session or be available on messenger.
Fact 3:- Include Images and Videos Too
These two components of marketing are in demand and highly appreciate therefore including them will allow you to create effective or impactful content. Both image and video have a significant role in content creation such as search engines can see and read pictures, image-based content will also become more engaging. Hence content creation should consist of committed photos wherever probable. On the other hand, you can increase more traffic via video there are three types you ought to focus on, i.e. motion graphics, personalized videos, live videos etc. However, for marketers, it’s compulsory to invest budget accurately in the right manner.
Fact 4:- Concentrate More on Successful Marketing Tools
Nowadays there are plenty of technological tools available to marketers, i.e. about 5000+ approx which is fantastic. But you have to decide precisely that which among them are right for you. You should have to choose those tools that help out you simplify processes like Buffer social sharing, BuzzSumo for content curation or Mention for monitoring. Select those tools that need minimum central administration and matter to your strategy most like fundamental performance indicator analysis etc. It’s how you can do Content marketing for business tremendously or conveniently.
Fact 5:- About Big Data and Analytics
Let’s define both in short- What is Big Data and how it is useful? It’s relevant information that viewers are generating with each click, like or share that can be used by businesses to make decisions on how the audience is using their services. With the help of big data, companies can gain a little bit of idea about customers’ behavior, therefore, its beneficial for reaching targeted audiences. The next question is- What role analytics play in content promotion? It has incredible reporting features at free as well as you can check how your content marketing strategy is working and which particular areas you can progress.
And via analytics, you can sort out some critical questions like Am I getting better or worse at content marketing? What are forms of content most successful at building traffic? Where are my “leaking pages,” and how can I fix them? These two subjects are still the best one to go as they not only produce marketing ROI (Return on Investment) but also helpful throughout decision-making times. That’s why it’s essential to train your staff to become more familiar with big data and analytics. You can launch tools like Cyfe also known as “all in one business dashboard.” If you are looking for a seamless combination of all areas, i.e. web analytics, social media, etc. your people require to monitor.
Fact 6:- Email- Most famous Type of Content Marketing
It looks surprising that people prefer emails more than social media, but it’s true as emails are the most well-liked content. It is the reason that marketers must continue improving email marketing campaigns and put efforts into creating their emails even more exciting or attractive. And it’s ideal because marketing sector had been working with emails for years. Hence now it’s become simple to discover a lot of useful tools making the email marketing procedure easier or letting to calculate the effectiveness of email marketing campaigns better.